Cheug

What does Cheug mean?

Someone who enjoys things that are no longer trendy or are fake

If you’re fond of things considered passé, unoriginal, or tacky, you might be termed a “cheug.” This term, pronounced “choog,” gained traction in April 2021, primarily on the social media platform TikTok.

The word “cheug” is derived from “cheugy,” a term coined by TikToker Jane Doe in a post dated March 30. Jane created the term, feeling it aptly described things that were no longer trendy or authentic. As the term gained recognition, the term “cheug” was used to denote individuals with a liking for “cheugy” things.

Primarily, young adults and teenagers on TikTok use “cheug” to describe millennial women perceived as being out-of-style or attempting to keep up with trends in an unoriginal manner. Such women may often choose generic home décor items like “Live, Laugh, Love” signs or spend heavily on designer clothing.

However, being a “cheug” isn’t exclusive to women. Men who are fond of things considered outdated or tacky by newer generations, such as Axe body spray, barbwire tattoos, and dad socks, can also be designated as cheugs.

“Cheug” bears similarity to the term “basic,” which is typically used in a derogatory sense. However, “cheug” is not intended to be an insult. It’s predominantly used to make an observation and can be used in face-to-face conversations, texts, or online platforms like TikTok and Twitter.

While “cheug” isn’t meant to be offensive, it can be perceived as such because it critiques an individual’s preferences and appearance. Hence, when you use the term, it’s important to tread carefully since it could be misinterpreted as an insult.

Example for using ‘Cheug’ in a conversation

Hey, did you see Sarah’s new living room decor? It’s all those “Live, Laugh, Love” signs. 🙄

Haha, yeah, she’s really into those cheesy decorations. She’s such a cheug. 😂

I know, right? It’s like she’s stuck in the early 2000s. 🤷‍♀️

Totally! But hey, to each their own. If she likes it, who are we to judge? 😄