What does Clickbait mean?

Online material made to draw in web users

Clickbait is a type of content on the web that is designed for the sole purpose of attracting clicks and, as a result, website traffic. It is often characterized by its lack of depth and overall poor quality.

Mostly found on social media platforms and news sites that attract a lot of users, clickbait typically features catchy, sensational headlines that are designed to grab people’s attention and encourage them to click. The primary goal is to get as many people as possible to engage with the content.

Moreover, clickbait often includes sexually suggestive images, which are known to attract a large number of male users. The use of such images is another tactic employed to increase the number of clicks and visits to the site.

Example for using ‘Clickbait’ in a conversation

Hey, have you seen this article about the ’10 Secrets to a Perfect Relationship’? 🤔

Oh, that sounds interesting! Is it worth a read? 😮

Hmm, not really. It’s just clickbait. The title is catchy, but the content is shallow and not helpful at all. 🙄

Ah, got it. Thanks for saving my time! I’ll skip it then. 😅