What does Newsjacking mean?

Taking over a news story to put in your own point of view

Newsjacking is the act of jumping onto a trending news story to share personal opinions or perspectives. This tactic is typically employed by individuals or companies on social media platforms, most notably Twitter, where they can voice their thoughts and get involved in the conversation.

High-profile individuals like politicians, celebrities, and influencers often engage in newsjacking. For instance, a popular sportsperson like Serena Williams might share her viewpoint on a trending news story, and her opinion then becomes part of the ongoing narrative. This is a key example of newsjacking.

Newsjacking is commonly used as a deliberate marketing technique, akin to trendjacking. Clever social media users might begin using related hashtags to a hot news topic before it hits peak popularity. This strategy significantly heightens their chances of becoming a central voice in the trending conversation on platforms like Twitter or Instagram.

Companies frequently use newsjacking as a strategy to engage with their consumers and boost their brand visibility. Aspiring influencers might also adopt this tactic, although they are often labelled as clout chasers by the wider online community.

Interestingly, individuals with a large follower base might unintentionally become newsjackers just by expressing their views. In such scenarios, it’s not uncommon for some people to get upset and respond angrily, especially on Twitter, giving rise to a heated Twitterstorm.

Example for using ‘Newsjacking’ in a conversation

Hey, did you see that news story about the new iPhone release?

Yeah, I saw it! πŸ“± What do you think about it?

Well, I think it’s just a way for Apple to make more money. They always release new models so frequently!

Haha, true! You’re totally newsjacking the story with your opinion! πŸ˜‚