Rage Farming

What does Rage Farming mean?

Making people angry to get more interaction

Rage farming is a strategy used online to stir up emotions, particularly anger, to boost engagement. This could be in the form of likes, shares, comments, or even just clicks, all of which can increase revenue or spread a certain idea or viewpoint. While this method is similar to clickbait, the main difference is that rage farming specifically aims to provoke outrage.

Various internet users, be it trolls, social media influencers, businesses, or even bots, are known to employ rage farming. This is particularly true on social media platforms. For instance, an individual may post a contentious statement on Twitter, which people who disagree with will then share, inadvertently increasing the post’s visibility to a wider audience.

Moreover, algorithms on many social media sites actually reward users for creating content that generates interaction, regardless of whether it’s positive or negative. This means that the original poster can benefit even more from the controversy they’ve stirred up.

Political bloggers are also known to use rage farming as a way to get both their supporters and detractors to engage with their content. This content can come in various forms, such as written articles, podcasts, or videos. Rather than just posting content that they know their followers will agree with, they might post something designed to infuriate their opponents. This can lead to an influx of visits, comments, and shares from both sides of the argument.

The term “rage farming” first appeared around January 2022. It was used by Michael Thompson, an analyst at the Internet Study Group. The phrase is derived from the concept of planting a “seed” of outrage that will then “grow” into a larger discussion or controversy, benefiting the original poster.

Example for using ‘Rage Farming’ in a conversation

Hey, have you heard of rage farming? πŸ€”

No, what’s that? πŸ€”

It’s when people post things online just to make others angry and get more attention. 😑🌾

Oh, like those clickbait articles that are meant to provoke a reaction? πŸ“°