What does SERP stand for?

Search engine results page

SERP is a page you see after typing a query into a search engine such as Google, Bing, or Yahoo!. This page contains a list of results that the search engine has determined are the most relevant to the keywords in your search. For instance, if you search “slang dictionary” on Google, the search engine will display a SERP with relevant results.

Each search engine uses its own unique algorithm to analyze webpages and match the most relevant ones with the keywords in your query. This list of results is then displayed in a SERP. Although each search engine has a slightly different way of displaying SERPs, all of them show the search field with the most recent query and a list of hypertext link results.

Every search result in a SERP typically includes the title of the webpage and a brief description. This description could be taken from the page’s meta description tag or from snippets of text on the page that contain the keywords from the search phrase. If relevant to the query, additional information like videos or images may also be included.

As search engines continue to improve and refine their accuracy, they add more features to SERPs. While anyone using the internet may use the term SERP to refer to the results they get after a search, it’s most commonly used by SEO professionals, web administrators, and web content creators. They use it when analyzing and discussing webpage performance, such as discussing website rankings in web forums and referring to the position of their content in the SERP.

Example for using ‘SERP’ in a conversation

Hey, have you ever heard of SERP?

Yeah, it stands for Search Engine Results Page!

Exactly! It’s the page that shows up after you search something on Google or any other search engine.

Oh, got it! So, it’s basically the list of results that are relevant to your search query, right?