Soft Launch

What does Soft Launch mean in dating?

Hinting at a new relationship on social media

In the world of romance, a ‘Soft Launch’ is when you subtly hint at having a new significant other on social media, without directly showing who they are. You might drop a hint by sharing a picture of you both clasping hands, showing only the hands. This way, you’re letting people know you’re in a relationship without revealing too much about your new sweetheart.

A soft launch in dating is a way to minimize the attention on your new partner’s social media accounts. Especially useful if the relationship doesn’t work out, you can end things without too much fuss. On the other hand, a soft launch also caters to those who love the spotlight. They can build up excitement among friends and family by gradually revealing more about their new partner.

The phrase ‘Soft Launch’ is borrowed from the world of business. Companies often have a soft launch where they open for a brief period before their official grand opening. This gives the company a chance to test their products or services, and smooth out any hiccups before the big day. Similarly, a soft launch in dating allows the person to test the waters before making the relationship public.

Example for using ‘Soft Launch’ in a conversation

Hey, guess what! I have some exciting news to share πŸ˜„

Ooh, spill the tea! What’s up? β˜•οΈ

Well, I’m soft launching a new relationship on social media! πŸŽ‰

Oh, that’s interesting! What exactly does ‘soft launching’ mean? πŸ€”