Stealth Wealth

What does Stealth Wealth mean?

Costly but understated items

Stealth wealth is a behavior seen when rich individuals buy things that seem regular but are pretty pricey. This term is frequently applied to describe a style where a wealthy person’s attire appears ordinary, giving an impression of being low-cost, but in reality, it’s not.

The usage of the term ‘Stealth Wealth’ can be traced back to the early 90s. This was a time when America was going through a severe economic downturn. As a result, people with money started being less showy about their wealth.

This term was again in use during the 2008 global financial crisis. However, the phrase didn’t catch on until the early 2020s. It exploded in popularity when a $600 stealth wealth baseball cap was sported by a character on a popular HBO show, Succession.

So, when you hear the term ‘Stealth Wealth’, just remember, it’s when people with money make a conscious choice to appear less flashy. They often buy items that are high-priced but look simple and unpretentious.

Example for using ‘Stealth Wealth’ in a conversation

Just bought this new hoodie, it’s so stylish and affordable! πŸ˜„

Oh, really? It looks pretty basic to me. How much did it cost?

Surprisingly, it was quite expensive. It’s part of the whole ‘stealth wealth’ trend.

Stealth wealth? What’s that?