What does WIIFM stand for?

What’s in it for me?

Ever wondered about the abbreviation WIIFM? It’s a question people often ask when they’re interested in understanding how they’ll personally gain from a situation. WIIFM simply means “What’s in it for me?”

So, if someone messages you WIIFM, they’re essentially asking for the benefits they’ll get from assisting you. A response like “Can’t you just do it because it’s the right thing to do?” usually doesn’t work well.

Instead, it would be helpful to provide a compelling reason why they should help. The idea is to convince them that they’ll get something worthwhile in return.

Remember, when dealing with a WIIFM situation, it’s all about showing them the value they’ll get. After all, everyone loves a good deal!

Example for using ‘WIIFM’ in a conversation

Hey, can you help me move this weekend?


I’ll buy you pizza and beer.

Deal. I’ll be there.