What does Tikbait mean?

TikTok content that’s not deep but made just to grab views

Tikbait is a term used to describe content that’s created with the sole intention of getting clicks and views, rather than providing something of value or entertainment. It’s a combination of “TikTok” and “clickbait.”

As the TikTok app became a hit towards the end of the 2010s, the number of people making content to get views also increased. While many creators try to make videos that offer some sort of value, there are those who simply post videos to increase their follower count or to market a product.

Typically, Tikbait includes an eye-catching headline and thumbnail image that compels the viewer to click and watch. The content of these videos often includes something flashy, like a luxury car, or something more risqué, like a woman dressed in revealing clothing.

Example for using ‘Tikbait’ in a conversation

Did you see that new video on TikTok?

Yeah, I did. It was such Tikbait!

I know, right? The thumbnail got me interested, but the actual content was so boring.

Exactly! It’s just shallow stuff to get more views and followers.